Be Here Now Marketing: How United Airlines Can Take Advantage of ...
...
Hoeksema's Letter to Midwest Employees Detailing Concessions
Midwest minority owner Northwest Airlines orchestrated this deal from the get-go, in an attempt to keep AirTran out of its backyard.
Airlines Reached the Bottom Yet?
They say revenue needs to be closer to 20% growth to make the whole with fuel — which in theory should raise ticket prices by another 15% or so — so be prepared for more increases (20 attempts this year and likely to be more).Everyone knows the airlines are hurting. What I don't understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Now all that's left is for Northwest to figure out what it wants to keep from Midwest and let the rest ...
Hoeksema's Letter to Midwest Employees Detailing Concessions
Midwest minority owner Northwest Airlines orchestrated this deal from the get-go, in an attempt to keep AirTran out of its backyard.
Airlines Reached the Bottom Yet?
They say revenue needs to be closer to 20% growth to make the whole with fuel — which in theory should raise ticket prices by another 15% or so — so be prepared for more increases (20 attempts this year and likely to be more).Everyone knows the airlines are hurting. What I don't understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Now all that's left is for Northwest to figure out what it wants to keep from Midwest and let the rest ...